Episode 10 Dana Pharant

How to leverage your inner dominatrix for business growth, from a former dominatrix & CEO

Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! My guest Dana Pharant knows ALL about standing out and being unique. Her personal brand of the Inner Dominatrix pushes people out of their comfort zone, challenges their preconceived notions and has them stepping into a fierce determination to rock their Bold, Sexy Fun-Filled Lives!

She has worked with clients to transform their lives for 25+ years, been a CEO of a Million dollar company, 2x award-winning speaker, best selling author, has earned the title of Master Healer and is a Former Dominatrix.


  • Dana’s “lightbulb” moment in her retail biz that had her realising she was not operating from her inner dominatrix - her inner leader

  • The connection Dana made between her “inner dominatrix” energy and sales spikes, and her ability to turn her business around from a $10k loss to a profitable business which sold

  • What dominatrix means to Dana, and how she has crafted it into a practical archetype for entrepreneurs and business owners

  • How in her current business, things that were resentful tasks in her former business, is now what she terms a “joyful hustle”. Things that she “gets to do” rather than she “has to do”.

  • How non-attachment to money has enabled her to make more money

  • The reality that intuition/gut/feelings play a big part in people making decisions - therefore feelings are key

  • How money exchange and investing in ourselves and businesses is a significant part of our personal and professional transformation

  • What her business looks like as an intuitive coach and how she tunes in to her clients who live thousands of miles away

  • How to use your intuitive knowing and inner dominatrix for strong biz decisions



Loving the podcast? You can use the #startwithwho hashtag to spread the importance of creating and operating from your authentic self every single day in business. As well, you’ll get to flick through the hashtag to find other business owners who care about authenticity and meaning over pretence and get rich quick. And I’ll be reposting some of my favorite images and stories too.